Form of the word
- ad (n)
- advert (n)
- advertise (vb)
- advertising (v*ing)
- advertisement (n) (there are two different pronunciation – UK and USA)
Main Types of Advertisements
Promotion of products and services using colour, action, sound and sight. These are memorable and accessible to a large market. They are good to show how something works and can be persuasive.
These adverts can either be national or local. They are placed in particular sections in the newspaper.
These are aimed at a specific market and interest group. The ads are colourful and eye-catching but can be more expensive than newspaper ads.
These are often signs on the road or at sports stadiums. Large billboards can give a message with impact but with limited information.
Letters and adverts are sent directly to customers. This is a direct approach with a select audience.
This approach reaches a target audience and relies on them listening to a particular station. However, the message can easily be forgotten.
Practice exercises with Advertising Vocabulary